What Is the “AI Generated” Label — and Why Platforms Add It
A plain explanation of content credentials, C2PA metadata and the on-screen AI badges appearing across social media.
4 min read
Metadata, not magic
Generators write a signed record into the file describing how it was made — the model, the tool, sometimes the prompt. This is the C2PA standard, marketed as content credentials. Platforms read that record and add a visible indicator so viewers know an image or video was synthesised.
Three kinds of mark
A visible overlay drawn by the player. A burned-in badge the generator itself printed into the pixels. And an invisible watermark carried in the data. ClearMark works on the first two: the visible things that spoil an otherwise clean export.
Why it matters for creators
For honest creators the label is usually fine — sometimes it is even required. It becomes a problem when the same clip is reused in a client deliverable, a thumbnail, a slide deck or a portfolio where a platform badge has no business being.
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Five steps, no sign-up, and a clean download at the end. Images and one-minute videos are free.
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