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Growth·8 min·8 Nov 2026

Your First 100 Users Without Spending on Ads

Paid ads do not fix a product nobody has heard of. These six channels do, and five of them cost nothing but time.

Directories and launch boards

Forty free listings is forty pages pointing at your product. Post the strongest ones first: Launch Nest LN, then the big launch site, then the niche directories that match your category.

A listing does two things at once — a trickle of visitors now, and a search result that keeps working later.

Communities where you already answer questions

Pick two communities you genuinely read. Answer five questions without mentioning your product, then post something useful with a link at the end.

Drive-by links get removed and remembered. Contribution gets you a permanent reputation in a place that sends traffic for years.

Search, a build log and an integration

Write one page per problem you solve, not one page for your brand. "Remove AI label from photo" is a search people type; your product name is not.

Publish the build log weekly, and put your product where people already work — an integration, an embed, a template. Borrowed distribution beats earned distribution.

Launch on Launch Nest LN — free

A product launch platform and startup directory for AI tools, SaaS and indie products. Submit once, get a permanent listing that keeps sending visitors long after launch day.

Submit your product

Written and published by the Launch Nest LN team.

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